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Fishers, NY-based New York Apple Association, a nonprofit trade association that supports profitable growing and marketing of New York apples, is rolling out its NY Big Apple Crunch Challenge campaign to school districts throughout New York state and around the country on Thursday, Oct. 27.

“The NY Big Apple Crunch promotion is fun for adults, as well as kids, and carries a simple message — eat healthy and eat local,” said Nathaniel Foster, account and event manager for NYAA. “We have many schools ready to get their ‘crunch’ on!”

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