We’ve had a busy year in the Culture hub of Euronews, interviewing film stars, prime ministers, activists, authors, chefs, photographers and possibly the strangest influencer you’ll ever meet.
One whiff of a fragrance is all al-Masri needs to recreate the scents of luxury brands, for a fraction of the cost. "All I have is my shop, and this nose I ve been training since I was 15," he says.
WATCH: The world s most popular perfume influencer iol.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from iol.co.za Daily Mail and Mail on Sunday newspapers.