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Teenage boys are becoming high-end fragrance fans. So what's that ugly smell? | Emma Beddington

Forget looksmaxxing. Boys are now scentmaxxing. But some of the perfume influencers they follow leave a lot to be desired, says Emma Beddington

My three favorite men's spring and summer scents

If you don’t want to smell like generic body wash or Dior Sauvage, try one of these

A bloke's guide to aftershave | The Spectator

'That Ferrari isn't going to pay for itself': The controversial rise of Jeremy Fragrance, the perfume influencer | People

Daniel Sredzinski created an empire talking about fragrances on YouTube, but his erratic behaviors (and his selfies with German far-right leaders) are taking their toll

Perfume influencer Jeremy Fragrance, who has his own £100-a-bottle scent empire, leaves fans dismayed after posing with controversial right-wing figures - as big brands cut ties

German born social media star Jeremy Fragrance has seen lucrative deals, including with Sky Germany, cancelled following photos of him with controversial far right figures.