When MullenLowe Lintas CEO Virat Tandon starred in a Rediffusion ad
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Tandon joined Rediffusion in 1993 as an account executive, and is the first one to be featured in his alma materâs celebratory campaign.
An ad released by Rediffusion last week features MullenLowe Lintas Indiaâs Group CEO Virat Tandon. In fact, Tandon is the hero of the ad. Rediffusion is starting its â50 Yearsâ celebration, 24 months in advance. Every month, over the next 24 months, Rediffusion will release an ad celebrating a former employee, who has gone on to achieve success and fame in advertising, and beyond.
Tandon, who joined Rediffusion in 1993 as an account executive, is the first one to be featured in his alma materâs celebratory campaign.
Rediffusion brings Kamlesh Pandey back as Legend in Residence
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Be fearless, advises Rediffusion s Diwan Arun Nanda
Be fearless, advises Rediffusion s Diwan Arun Nanda
Legendary adman DIWAN ARUN NANDA talks of stepping back from the day-to-day management of Rediffusion, the agency he had co-founded with Ajit Balakrishnan 48 years ago, his new role going forward, and the one word of advice he has for new Managing Director, Sandeep Goyal
On Sunday, May 2, 2021, news broke that the founders of the advertising agency Rediffusion -
Diwan Arun Nanda and Ajit Balakrishnan â had decided to step back from the day-to-day management of the agency they had launched 48 years ago, handing over the reins to veteran adman and Mogae Media founder Sandeep Goyal, a past President of Rediffusion (1997-2001), who would become Managing Director. While Nanda will stay on as Chairman and mentor, Balakrishnan will focus solely on the digital platform Rediff.com.
Adman Sandeep Goyal, a past president of Rediffusion, is set to return as the managing director of India s 48-years-old ad agency, which was founded by Diwan Arun Nanda and Ajit Balakrishnan, in July 1973. Nanda and Balakrishnan have decided to step back from the day-to-day management of the ad agency. However, while Nanda will continue to mentor the agency and stay on as chairman, Balakrishnan, who will focus his attention on Rediff.com, the technology world and public service, will always be available to Rediffusion for any guidance it may need going forward. Rediffusion is even today, India’s largest independent full service ad agency. Over the years the agency has created some of India’s most iconic and memorable advertising for brands like Jenson & Nicholson, Eveready, Parle, Garden Vareli,
The reputed ad agency is all set to be acquired by Goyal-led Mogae Media.
03 May, 2021 - 11:28 AM IST | By indiantelevision.com Team
New Delhi: Advertising agency Rediffusion founders Diwan Arun Nanda and Ajit Balakrishnan on Monday announced their decision to step back from the day-to-day management of the ad agency.
Mogae Media founder and chairman and industry veteran Sandeep Goyal, who served as president of Rediffusion from 1997 to 2001, will take over as the managing director.
The 48-year-old agency has been acquired by Goyal led Integrated marketing and communications agency Mogae Media which was set up in 2012. The deal also includes sibling agency Everest Brand Solutions.
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