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A Guide to Tailoring Health Programmes: Using Behavioural and Cultural Insights to Tailor Health Policies, Services and Communications to the Needs and Circumstances of People and Communities

"Using evidence, models and methods from behavioural and cultural sciences allows [you] to tailor health-related services, policies and communication, thereby improving their outcomes."

Jens hauspurgHealth programmesUnit of the world health organizationRegional office for europeTailoring health programmesWorld health organizationRegional officeTailoring immunization programmesBehaviour change wheelHiv aidsUnited nations

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