Tough calls: Innovative rap album recorded from prison helps sound the alarm about predatory phone charges
JoogSZN, Drakeo the Ruler s producer. Photo by Navin Upamaka.
From the first seconds, it’s clear that Drakeo the Ruler’s new mixtape is different. Sure, the beats are strong, the hooks catchy and the lyrics poetic all elements that have propelled the gangster rapper from South Central Los Angeles to national prominence.
But there’s a scratchy, analog feel to his voice this time, evident whether he’s spitting about street codes, snitching or shopping at Neiman Marcus. Then there’s the distinctive soundbite placed at the end of each song: a pleasing, computer-generated woman’s voice saying, “Thank you for using GTL.”