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In 2010, Congress enacted the Commercial Advertisement Loudness
Mitigation Act, which essentially directed the Federal Communications Commission
to limit the volume of television commercials.
In response to concerns that there has been an increase in
consumer complaints about the volume of television commercials,
Congresswoman Anna G. Eshoo, the author of the CALM Act, wrote to Acting FCC Chairwoman Jessica
Rosenworcel, asking that the FCC investigate the rise in the
loudness of TV advertising complaints and take enforcement actions
as appropriate. Congressman Eshoo said that this
Tough calls: Innovative rap album recorded from prison helps sound the alarm about predatory phone charges
JoogSZN, Drakeo the Ruler s producer. Photo by Navin Upamaka.
From the first seconds, it’s clear that Drakeo the Ruler’s new mixtape is different. Sure, the beats are strong, the hooks catchy and the lyrics poetic all elements that have propelled the gangster rapper from South Central Los Angeles to national prominence.
But there’s a scratchy, analog feel to his voice this time, evident whether he’s spitting about street codes, snitching or shopping at Neiman Marcus. Then there’s the distinctive soundbite placed at the end of each song: a pleasing, computer-generated woman’s voice saying, “Thank you for using GTL.”