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Dedication of many brings Suncorps netball partnership to life
April 30, 2021 3:41
Suncorp is reflecting its commitment to Australian netball in the story of a family that pitches in to get their daughter to practice and games each week.
The ad was created by Publicis Groupe’s Leo Burnett. Executive creative director, Andy Fergusson, said the ad was inspired by Lara Dunkley whose parents drove over 2,000km a week driving back and forth to training and games.
“It’s a level of dedication that sounds extreme on paper but is also universally understood by parents who support their kids at the courts, fields, and pitches of Australia every weekend. It’s also the same level of support that Suncorp has shown Netball itself,” Fergusson said.
April 30 2021, 11:04 am | BY Ricki Green | 15 Comments
As principal partners of Netball Australia since 2017, Suncorp has launched ‘The Drive’ a heartfelt story that exemplifies the brand’s exceptional commitment to the game and more broadly, women’s sports, created by Leo Burnett.
Suncorp’s commitment over the past five years is unique within the world of sports, in that it extends right the way through – from the grass roots’ entry program, Suncorp Net-Set-Go, to the professional league, Suncorp Super Netball, and the pinnacle of the sport itself, the Australian Diamonds.
This partnership extends off the court as well, encompassing its Team Girls program, an initiative designed to build girls’ confidence and resilience in life, by encouraging them to stay in sports, precisely at a time when many drop out.