WHEN WAS THE LAST TIME you intentionally said “thank you” to a customer? Recently, I asked someone this question and their response was – everyday, my staff is taught to say “thank you” after every interaction with a customer. Then, the entrepreneur went on to share about a purposeful interaction with a client, not to make a pitch but a thoughtful ‘check in’ and how nurturing that was to the …
In the world of product development, it isn’t just about building a better working mousetrap. Often, success can come from designing a better looking one too. And once you nail the perfect combination of design (or form) and function, you’ll want to make sure it’s protected with the appropriate intellectual property (IP) rights.
So, whether your product stands out and attracts customers because of its “look” or how it works, you might want to pay attention to this helpful advice from Smart & Biggar IP advisors Jeffrey Slater and Lionel Fishman.