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Share this article NEW YORK, May 25, 2021 /PRNewswire/  F the Funnel: A New Way to Engage Customers and Grow Revenue by The Pedowitz Group President and CEO, Jeff Pedowitz is now available . The book is published with ForbesBooks, the exclusive business book publishing imprint of Forbes and is available on With F the Funnel, Jeff Pedowitz seeks to understand why despite being a dynamic and productive department, marketing in many ways remains marginalized relative to other business functions. Challenging the pervasive view that marketing teams are cost centers rather than Jeff Pedowitz Releases “F the Funnel” with ForbesBooks Having built his career on breaking the status quo, the new book by Jeff Pedowitz is redefining what it means to be a provable, dependable source of revenue by changing your organization s relationship with customers. Announcing an end to the one-way sales relationship, Pedowitz s philosophy of the Loop is a rejection of the traditional funnel

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