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How Marketing Teams Can Move Beyond Traditional Attribution Models

The quest for precise attribution remains a slippery goal.

Jeff pedowitzForbes business councilPedowitz groupEvolution of purchaseChallenges with marketing attributionBudget allocation withoutAgile budgetingBusiness council

How AI Is Changing The Role Of CMOs

CMOs face a significant challenge in keeping pace with the fast-evolving AI landscape.

Jeff pedowitzPedowitz groupForbes business councilBusiness council

18 Cost-Cutting Business Strategies To Leverage In 2024

Before making any changes to how the business spends, it s best to thoroughly understand what cannot be cut.

Jeff pedowitzAlexandre douzetKameel gainesJoseph edgarLee shapiroMarian evansGiovambattista scuticchio foderaroBittu kumarSeth gellisGeoffrey rocheCarl holdenChristian brownPadmakumar nairAmber nigamTrey ferroEldar tuvey

Charting The AI Marketing Course: A Road Map To Revenue Growth

Sidestep pitfalls and shift your marketing strategy into high gear with this guide.

Jeff pedowitzPedowitz groupData health checkForbes business councilManaging theThe roadFine tuning the techData healthChange management forBusiness council

20 Strategies Leaders Can Leverage For Remote Workforce Recruitment

To craft a remote hiring process that attracts great candidates, leaders must have a firm idea of what kind of candidates they are seeking to hire.

United statesRobertj smithBittu kumarPadmakumar nairPedro barboglioSeth gellisJeff pedowitzRaquel gomesChristian brownTrey ferroDenys grabchakGeoffrey rocheNell callahanChris williamsSmitty robertj smithJesse sasomsup

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