That’s the strategy employed by Insuritas, an insurance marketing firm based in East Windsor.
Matt Chesky, president and chief operating officer, explains that while insurance is a major, important purchase, it is unique in that both buyer and seller don’t want to interact with each other again. Neither side wants there to be a claim. It’s a “set-it-and-forget-it” transaction.
So, the best way to sell insurance, Chesky says, is to be present at the moment the customer needs to buy it. In the case of homes and cars, that means being at the site of the loan transaction.