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[Photo: courtesy Uniqlo] advertisement advertisement Creating a stonewashed or distressed look on a single pair of jeans requires 15 gallons of water. Uniqlo, which makes upwards of a million pairs every year, wants to cut down on this water consumption. advertisement advertisement Last year, the Japanese retailer opened a Jeans Innovation Center in Los Angeles to develop more eco-friendly approaches to manufacturing jeans. Today, it unveils its first major innovation: BlueCycle, a new manufacturing process that uses 99% less water in the finishing process, which softens and distresses denim. Given Uniqlo’s enormous scale its parent company is the world’s most valuable clothing retailer this new approach could have a large impact. Still, given the perilous state of the planet, it’s worth asking whether incremental improvements like this are enough.

Los angelesElizabeth segranHelmut langJean emmanuel sheinMaxine bedatStandards instituteJeans innovation centerFast retailingNew standards instituteலாஸ் ஏஞ்சல்ஸ்ஹெல்முட் லாங்ஜீன் இம்மானுவேல் ஷீன்தரநிலைகள் நிறுவனம்ஜீன்ஸ் கண்டுபிடிப்பு மையம்வேகமாக சில்லறை விற்பனைபுதியது தரநிலைகள் நிறுவனம்