The latest fragrance from French perfumer Aurélien Guichard smells just like a tuberose field on a summer evening in Grasse, though the exact location is a slow reveal.
The region of Grasse, in the south of France, was the cradle of French perfumery in the 17th century. Now, it is on a roll again. The regained interest in its exceptional perfume plants and its traditional production methods led industry giants to settle there. Over the past few years, luxury companies searching for authenticity have been attracted to this region well-known for its rose and jasmine fields – which long remained the privilege of Chanel. As for perfumer Aurélien Guichard, the.