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2020 has been a year of challenges on multiple fronts, from the Covid-19 pandemic, to racial injustice protests, to a highly contentious presidential election. Businesses have had to contend with rapid changes in consumer behaviors and spending patterns, and many have had to adjust their models accordingly.
To stay afloat, business leaders have had to learn to market successfully while navigating this strange new environment. For their own business insights, we asked a group of entrepreneurs the best marketing tips they ve learned this year and why. Read their answers for some valuable lessons to take with you into 2021.
1. Create valuable content.