Entrepreneurs should think through these factors first before choosing insurance.
For many entrepreneurs, buying insurance for their business may feel more like gambling. For the price of a monthly premium, they can help protect their business from liability in the case of a lawsuit or cover the cost of property damage in the event of a natural disaster. Unless those events happen, though, it can seem like wasted money.
As the head of your business, it s your job to make tough decisions about where, when and how to spend your company s limited resources every day. Although it s easy to push insurance farther down on your list of priorities, out of sight does not necessarily mean out of mind when it comes to protecting your business.
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2020 has been a year of challenges on multiple fronts, from the Covid-19 pandemic, to racial injustice protests, to a highly contentious presidential election. Businesses have had to contend with rapid changes in consumer behaviors and spending patterns, and many have had to adjust their models accordingly.
To stay afloat, business leaders have had to learn to market successfully while navigating this strange new environment. For their own business insights, we asked a group of entrepreneurs the best marketing tips they ve learned this year and why. Read their answers for some valuable lessons to take with you into 2021.
1. Create valuable content.