Luxury watchmakers are using Snapchat and bitcoin to woo Generation Z, unused to wearing something on the wrist, believing younger buyers could become a powerful driver of sales growth for top-end timepieces. Millennials (born between 1980 and the late 1990s) and Generation Z (born between 1997 and 2010) are taking…
GENEVA Luxury watchmakers are using Snapchat and bitcoin to woo Generation Z, unused to wearing something on the wrist, believing younger buyers could become a powerful driver of sales growth for top-end timepieces. Millennials (born between 1980 and the late 1990s) and Generation Z (born between 1997 and 2010) are taking an early interest in luxury goods, according to a