Luxury watchmakers woo Generation Z with Snapchat and bitcoin

Luxury watchmakers are using Snapchat and bitcoin to woo Generation Z, unused to wearing something on the wrist, believing younger buyers could become a powerful driver of sales growth for top-end timepieces. Millennials (born between 1980 and the late 1990s) and Generation Z (born between 1997 and 2010) are taking…

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