Earlier this month, a 13-generation winemaking family in the Alsace region of France announced the launch of their first alcohol-free riesling. This would have been revolutionary in the wine world – if the news wasn’t only an April Fool’s joke. “This principle runs counter to our entire family culture,” the Hugel family explained in a follow-up message. “In our eyes, the only true alcohol-free alternative is water.”
Dry January is a popular post-holiday challenge that sees people giving up alcohol after a few weeks of imbibing and indulgence. But some Maritime breweries, wineries and their customers are embracing sobriety all-year long.
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