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By Kenneth Hein-04 February 2021 11:00am
Bud Light brings back an army of icons to help boost sales.
Consumers may get the sense that their pop culture lives are flashing before their eyes on Super Bowl Sunday. That’s because every brand from Bud Light to Cheetos, Squarespace, to Tide to Uber Eats is bringing back old favorites in an attempt to generate sales and engagement.
A Bud Light consumer is confounded when the store is out of her favorite beer. In the distance, a delivery truck has toppled over. The only thing that can save the day is a gathering of Bud Light’s iconic ad characters from yesteryear. There’s the I love you, man guy (from 1995), the real men of genius singer (1998), Cedric the Entertainer (2001) and even the Bud Bowl bottles (1989).