LebTown
March 17, 2021
It’s no secret that the Lebanon Valley is expanding with signs of growth evident every day. As we see additional hotels and restaurants pop up one can wonder is this a coincidence or part of a larger plan for economic development. What role does Visit Lebanon Valley play in this expansion?
Visit Lebanon Valley is a DMO, Destination Marketing Organization (DMO), which is a nonprofit organization that is tasked with promoting the county as a viable getaway or staycation option for locals and visitors. This two-person team takes the job of promoting the Lebanon Valley very seriously. Funded mostly by local hotel occupancy tax, they sing the praises of the Lebanon Valley every single day to visitors, locals, meeting planners, group leaders and those considering a move to the area.
Group of participants in 2020 at The Important Thing.
Visit Lebanon Valley, the Destination Marketing Organization in Lebanon County has commenced a second county-wide Java Journey. The Java Journey is a self-guided trail that features nine locally-owned coffee shops. The Journey will take place from January 14, 2021 until February 27, 2021.
The rules of the Java Journey are similar to last year. To participate, a customer can purchase a mug and passport for $7 from any of the participating businesses; Timeless Cafe, The Important Thing Cafe, Ancestor Coffeehouse & Creperie, 3J’s Coffee, The Porch and Pantry, Baked Sweet, Sydney Coffee Roasters, and Swatara Coffee Company. Once the participant has purchased these items, they will make their way to the ten shops where they will have the opportunity to purchase a secret menu item that is only made available to those on the trail.