Gen Z students are taking matters into their own hands when it comes to diversifying the cosmetics industry. Jassma’ray Johnson, who graduated from Iowa State University earlier this year, is one of them. She founded Simply Sámone, a cosmetics company that offers lip glosses, in 2020.
AMES, Iowa (KCCI) An Iowa State University student launched her own business while many were closing during the pandemic.
Jassma’ray Johnson remembers it like it was yesterday. She said her classmates in Des Moines made fun of her looks in the second grade.
“All the kids used to make fun of my lips because they were so big,” Johnson said.
Eventually, she did some research to make her lips pop when she was in the fourth grade.
“I would look up stuff on Pinterest and just go back home and try it. So I found out how to make lip gloss. I went on the stove to make Vaseline and Kool Aid,” Johnson said.