Daniel Knighton/Getty Images
Fans attend a live stream of Kane Brown s concert at Del Mar Fairgrounds on Sept. 26, 2020 in Del Mar, Calif.
The livestream series will include communities that fall outside the usual touring routes of A-list music stars.
Encore Live is partnering with entertainment technology company MetaMedia to offer livestreamed concerts at more than 300 drive-in venues across North America in 2021. The partnership follows Encore Live s Encore Drive-In Nights’ 2020 event series, which featured exclusive concert films from Metallica, Garth Brooks, Kane Brown, Blake Shelton and more.
Together, Encore Drive-In Nights and MetaMedia will activate hundreds of outdoor venues to reach audiences across the country, including those who are not traditionally reached by the touring routes of music s biggest stars.