Daniel Knighton/Getty Images
Fans attend a live stream of Kane Brown's concert at Del Mar Fairgrounds on Sept. 26, 2020 in Del Mar, Calif.
The livestream series will include communities that fall outside the usual touring routes of A-list music stars.
Encore Live is partnering with entertainment technology company MetaMedia to offer livestreamed concerts at more than 300 drive-in venues across North America in 2021. The partnership follows Encore Live's Encore Drive-In Nights’ 2020 event series, which featured exclusive concert films from Metallica, Garth Brooks, Kane Brown, Blake Shelton and more.
Together, Encore Drive-In Nights and MetaMedia will activate hundreds of outdoor venues to reach audiences across the country, including those who are not traditionally reached by the touring routes of music's biggest stars.