ford and subaru were knocking on wayfarer s door. over the past few years, justin and his growing stream turned wayfarer into a profitable success story. with a 400% year over year revenue increase. but balancing a booming business, a thriving career in front of the camera, and a treasured family life, has proven to be a challenge. a lessen justin wished he learned years ago make yourself dispensable. how can i empower my team to be able to do what i do better? and then what s cool is you can see their strengths grow and their qualities grow and they flourish. it s about saying like, well, let me teach you how to fish so you can feed yourself so we can actually scale and grow. his unique take on negotiating contracts is something that wayfarer s clients have come to value greatly. we talk about well how can our first offer be what it would
be if we were to negotiate for three weeks? because time is everything. time is our most valuable asset, right? so why are we spending so much time negotiating like a point here or a credit here? like let s stop doing that crap. my biggest mistakes were when i let my ego get in the way. justin recently checked his ego at the door when he made the decision to step down as the day-to-day leader of the company. i know there are better people for that. allowing myself to support the company in the way that it needs so it can fly without having to make every decision. wayfarer s current project in the spotlight is a dinner conversation series called man enough. justin hopes it will help redefine traditional masculinity we start to tackle all these cool things like marriage, and infidelity, and porn, and fatherhood, and the gender pay gap. nobody would give us money to do it. so, i said let s do it ourselves. basically leveraged and risked the entire company, took all of
partner on the project. they were like, we love this. we don t think people will watch it, but we want to make it. but the millions of views proved everybody wrong. it ended up becoming one of the most watched documentary series online ever. i believed that we were vastly underestimating our audience and that really, everybody is hungry for meaningful content. so after my last days went crazy viral, we decided to start wayfarer. through his journey, justin discovered his entrepreneurial calling, to build a go-to company for brands and networks who craved commercially viable, highly entertaining content that offered a soul-stirring experience at the same time. we wanted to create con tent that was helping celebrate and elevate the human experience, that disruptive inspiration. we knew we had something. we knew that we were able to tell stories in a way that other people weren t. and we believed that what we brought was kind of our unique value proposition to the
following adores his every move. he s got a storybook personal life. and since 2013, he s been at the helm of wayfarer. a thriving multimedia company. but six years ago, actor justin baldoni was living anything but a fairy tale life. my house went into foreclosure. i just wasn t fulfilled. i wasn t getting jobs. so at the age of 27, justin quit acting, and took a leap of faith. embarking on a life changing journey. he hit the road for a year, stepping behind the camera to create a documentary series called my last days. he hoped that by sharing the courageous stories of the terminally ill, he could inspire people to live life fully. i want everyone to know, you don t have to find out you re dying to start living. everybody thought it was crazy. like who s going to ever watch a show about people who are dying. and we told these stories for nothing. for no money. justin convinced actor rainn