One might be tempted to say this was a reactive thing, that Snyder is thumbing his nose at the ubiquity of sweatpants in the age of lockdown. But it s not. Snyder sells sweatpants, too! (Don t tell me you haven t seen his collab with Champion.) In fact, there s no grand design to the timing, other than the fact that Synder synced up with Eric Goldstein a denim veteran who helped launch Ralph Lauren s RRL line and Gap s 1969 collection before co-founding Jean Shop and decided to perfect his selection. Now there are three tiers, ranging from an everyday Stretch option to a special-occasion Small Batch offering. Lucky you. Lucky me. Lucky