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Ever since Sebamedâs campaign came out, this two-letter word has taken centre stage.
Sebamed, a leading German skincare company, has managed to do something that many wouldnât have expected. It has taken direct shots at Hindustan Unileverâs soap brands Lux, Dove and Pears, and another soap brand Santoor. It was a case of comparative advertising last seen over a decade ago.
Through print and two digital ads conceptualised by The Womb, the doctor-prescribed soap brand illustrates how Luxâs pH level is the same as Rin, a dishwashing soap bar. And also how Doveâs pH level is seven, but its own is 5.5, which is ideal for sensitive skin.