COVID-19: Rio red-faced over vaccine ad campaign
AFP, RIO DE JANEIRO
An ad campaign encouraging Brazilians to get vaccinated against COVID-19 became the butt of online jokes when some noticed it showed a man wearing his mask upside-down, prompting the Rio de Janeiro government to apologize on Sunday.
Dubbed “Rio embraces the vaccine,” the public service billboard from the state government shows a healthcare worker in a white laboratory coat giving himself an embrace, appearing to smile beneath a mask whose metal clip meant to fit over the nose can be seen beneath his chin.
“The mask in this ad seems to be. upside down???? This is serious,” wrote Jandira Feghali, a lawmaker and doctor who was among the first to comment on the gaffe.
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