Kolkata : Emami Limited, one of the leading personal care and healthcare companies in India announced its foray into juice category with ‘AloFrut’ through strategic investment in Axiom Ayurveda Pvt Ltd (“Axiom”) and its subsidiaries/associates by
Get latest articles and stories on Latest News at LatestLY. Homegrown FMCG maker Emami on Thursday announced the acquisition of a 26 per cent stake in Axiom Ayurveda, which markets beverage products under the brand 'AloFrut', for an undisclosed amount, paving its entry into the juices segment. Latest News | Emami Acquires 26pc Stake in Axiom Ayurveda.
Emami: Axiom has a range of carbonated beverages that include mocktails and energy drinks. It is also present in the Ayurvedic healthcare juice segment under the Jeevan Ras brand. Sharing about its own manufacturing facility in Ambala, Haryana, the firm said it is also setting up a fully automated new facility in Jammu (Kathua) at a total cost of Rs 160 crore.
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