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In a mansion on Sydney’s north shore, a group of influencers gather to make new content and grow their followings.
The ‘ring leader’ is 27-year-old Jamie Zhu who’s been working as an influencer for almost 10 years.
He’s carved out a massive following by making prank videos.
“I’ve got 10 million followers combined on all platforms. I guess my strongest is Facebook with 5.2 million,” Jamie told
The Feed.
Jamie claims a viral video of him pranking his dad made earned him a “high five figures”.
“I’m making really good money, and it comes from advertising and stuff.”
3 brands embracing user-generated TikTok content
Latest TikTok campaigns from Menulog, KFC and Lenovo tap into interactions with consumers as part of efforts to better engage younger consumers
Three leading brands have taken to TikTok with fresh user content-driven marketing campaigns aimed at elevating engagement with younger audiences.
Following the success of its #DeliveryDance user-generated content competition in July, Menulog this week launched the new #DeliveryDressDown challenge, asking Australian consumers to share how they dress down into comfortable clothes for food delivery at home.
The campaign, created in partnership with Connecting Plots, asks users to jump cut from one outfit to another in time with the music to celebrate the decision to stay in and order-in food. A song was created specifically for the TikTok campaign by Australian DJs, Mashd N Kutcher, and features an instrumental version of the iconic Snoop Dogg Menulog rap released earlier this year.
December 10 2020, 12:17 pm | BY Ricki Green | 3 Comments
Menulog has launched a new TikTok hashtag challenge #DeliveryDressDown, inviting Aussies to share how they dress down into a comfortable outfit for food delivery at home.
The campaign is the work of creative communications agency Connecting Plots, which was appointed to the Menulog social account in August. It comes after the brand’s first TikTok challenge #DeliveryDance launched in July which encouraged users to film a dance to the ‘Did somebody say Menulog’ song in the hope to win a year’s supply of free Menulog.
#DeliveryDressDown was built around the rising trend of JOMO, the joy of missing out, with people encouraged to celebrate the decision to stay in. The campaign taps into current trends on TikTok by asking users to jump cut from one outfit into another in time with the music.
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