3 brands embracing user-generated TikTok content
Latest TikTok campaigns from Menulog, KFC and Lenovo tap into interactions with consumers as part of efforts to better engage younger consumers
Three leading brands have taken to TikTok with fresh user content-driven marketing campaigns aimed at elevating engagement with younger audiences.
Following the success of its #DeliveryDance user-generated content competition in July, Menulog this week launched the new #DeliveryDressDown challenge, asking Australian consumers to share how they dress down into comfortable clothes for food delivery at home.
The campaign, created in partnership with Connecting Plots, asks users to jump cut from one outfit to another in time with the music to celebrate the decision to stay in and order-in food. A song was created specifically for the TikTok campaign by Australian DJs, Mashd N Kutcher, and features an instrumental version of the iconic Snoop Dogg Menulog rap released earlier this year.