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For decades, Ferrari has focused on scarcity as a way to maintain the value of its vehicles.
But lately, the publicly-traded automaker is looking to grow its sales numbers.
That means appealing to more people with a wider range of vehicles: softer supercars, SUVs, and EVs.
Enzo Ferrari was a master salesman, an expert at appealing to the needs and egos of his wealthy clients. He appreciated the allure of scarcity. This is why he famously said of his eponymous carmaker, Ferrari will always produce one less car than the market demands.
The new Artura opens a new chapter in McLaren’s history as the brand’s first plug-in hybrid series-production model. In addition, the Artura is going to be McLaren’s first supercar to be offered with a new comprehensive warranty package to give owners greater peace of mind.
Every new McLaren Artura worldwide will be covered by a 5-year/50k miles (75,000km) vehicle warranty, 6-year/50k miles (75,000km) hybrid battery warranty, and 10-year, unlimited mileage, body (anti-perforation) warranty, as well as a 5-year roadside assistance coverage. Of course, one would have to read the small print, but on the face of it, it does sound compelling for a supercar.
McLaren Eager To Prove Artura Hybrid s Reliability carbuzz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from carbuzz.com Daily Mail and Mail on Sunday newspapers.
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In mid-February, McLaren pulled the wraps off the Artura, the first series-production hybrid made by the Woking-based carmaker. Enough time has passed since for all the pieces of the puzzle to fall into place, including when it comes to the benefits Artura buyers will get. Today’s topic: warranty. 43 photos
A total of 21 years of manufacturer-backed coverage is provided for the various components of the car. Owners will get a 5-year overall vehicle warranty, limited at 75,000 km (46,600 miles) on the odometer, 6-year warranty for the hybrid battery, and a 10-year body coverage, including when it comes to perforation.
“From the very beginning of the project, designing and engineering the
Artura has been all about challenging ourselves to innovate, pushing and pushing to achieve everything we knew a next-generation, high-performance hybrid McLaren supercar had to be. As a result, the
Artura is all-new; the carbon fiber monocoque, electrical architecture and the body and interior are new. So too is the V6 engine, the transmission which also integrates a new type of electric motor for the industry as well as the rear suspension concept and our first-ever electronic differential.”
Geoff Grose, chief engineer, McLaren Artura.
The newly developed McLaren