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Lyle s Golden Syrup: World s oldest unchanged brand changes logo for the first time in over 140 years

Since the 1880s, the British baking staple has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign.

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Lyle s Golden Syrup rebrand to drop biblical references

The famous green and golden tins have traditionally referenced a scene from the story of Samson and the lion in the Old Testament.

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New Lyle s Golden Syrup label criticised as feeble and woolly

The rebranding of Lyle’s Golden Syrup has been derided as “feeble and woolly” by a descendant of the company’s founder who insisted “don’t junk a classic”.

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World s oldest unchanged brand changes logo for the first time in over 140 years | Nation & World News

The company said its new visual identity was designed to “refresh the brand’s legacy to appeal to a 21st century audience.”

United kingdomUnited statesAbram lyleLaura evansJames whiteleyColin freemanTate lyleGolden syrupGuinness world recordsOld testamentHenry tateAmerican sugar refiningHe economyOod industryThe bible

World s oldest unchanged brand changes logo for the first time in over 140 years

Since the 1880s, the British baking staple has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. Now it’s undergoing a major redesign.

United kingdomUnited statesJames whiteleyColin freemanLaura evansTate lyleGuinness world recordsHenry tateGolden syrupAmerican sugar refiningLyles golden syrupAbram lyleGuinness world recordsTate amp lyle

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