Gibson Guitars is set to open its new Gibson Garage in Nashville, offering six-string aficionados and music historians citywide a chance to try everything under the ageless and increasingly hot brandâs proverbial sun.
On June 9, when it opens officially in celebration of Les Paulâs birthday, the 209 10th Ave. S. location will become the first and only branded Gibson store in the world, and one of very few places where patrons can find each and every model, and every signature from Adam Jones to Slash, available from the company.
The space also features a rotating exhibit of historic guitars, which includes a very special 1938 Gibson Jumbo, the first acoustic guitar to be played on TV, among other legendary instruments from the early 1900s.
Dive Brief:
As consumers continue to operate mostly from home, guitar brand Gibson has launched a mobile app on the iOS App Store and Android Google Play to interact with guitar players, the company announced on Thursday in an email to Retail Dive.
The app allows users to connect with the Gibson.com website and access its virtual guitar tech service, as well as learn how to play and tune their guitar. Gibson app users can shop online for Gibson, Epiphone and Kramer instruments, along with Gibson-branded apparel, gear and accessories, the company said in its announcement.
Users can access free consultations with Gibson pro guitar technicians through the app, who can guide users through basic guitar tune-up and maintenance tasks via one-on-one video conferencing. Users can also watch Gibson TV content through the app, according to the company.