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The Howards are in the midst of lease negotiations for a space inside a new development on the border of St. Charles and Geneva, and aim to open by late spring or early summer 2022. Should the Geneva restaurant prove successful, they say they’d consider branching out to other suburban areas in Illinois.
Shuckin’ Shack’s story isn’t too different from other seafood chains that have set up in the Midwest. The company is in search of expansion, and in Geneva, wife-and-husband franchisees Angie and Kyle Howard say they were drawn in by the chain’s casual atmosphere, the kind seen at raw bars in Maine and Massachusetts.