MAGGI s Desh ke liye 2 minute initiative, launched in 2020, aims to create a significant impact through small actions. One of its goals is to offer sustainable alternatives to single-use.
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Companies had ventured into the market following the government s nudge on increasing millet consumption. Sales, however, have been sluggish due to the consumer perception that these products are not tasty and are priced high, apart from the difficulty in adding millets as ingredients in existing items - as it changes flavour - and low shelf life.
Nestlé is exploring opportunities to provide more diverse food choices to consumers, incorporating different types of ancient grains such as millet and sorghum.