One of the key sessions at the recent UNWTO and UNESCO during the World Conference in Cambodia was one about "Living Cultures and Creative Industries." This key session was moderated by Jordi Tressera | eTurboNews | Trends | Travel News
Virtual map of the Seoul
Ramy Salameh talks to Mr Jaesung Rhee, CEO of the Seoul Tourism Organisation.
We worked together for three years when you were the director of the Korea Tourism office in London. How has interest in Seoul as a MICE destination changed?
Seoul has been promoting itself as an attractive MICE destination and has been working with major industry associations to get its name out there on the global market. Seoul Tourism Organisation (STO) co-hosted the UIA Associations Asia-Pacific Round Table 2020 on the Virtual Seoul platform last September to great success.
STO also participated in the first hybrid ICCA Congress as one of six Hub cities in November 2020 and won ICCA’s special edition Best Marketing Award with four others.