In March, I wrote: Generative AI is rapidly becoming an asset in the hospitality industry. It can quickly help improve efficiency, identify customer trends and preferences, and create an even more personalized experience for guests. To get the full benefit of the new technology, however, hotel companies will need to spend time and money to rethink their business processes and invest in technology solutions.
Article - Demystifying AI: HSMAI s Curate Preview - By Robert A. Gilbert - AI continues to be an opportunity and a bit of an enigma. On November 7th in Long Beach, well give our organizational members an opportunity to take a deep dive into Demystifying AI at HSMAIs Curate.
Now, more than ever, consumers wield their purchasing power in an intentionally selective manner. They expect brands to respond to the challenge with a more personalized, convenience-driven experience. To this effect, McKinsey reports that 35% of U.S. consumers have tried a new brand since the pandemic began, while 77% demonstrated new purchasing behaviors, including new channels, stores, and brands. The hospitality sector is seeing similar trends, with some hospitality brands claiming loyalty is dead. The truth is – loyalty, as we once knew it is dead, but reimagined loyalty programs are taking over.
When making purchases, almost everyone has experienced being offered special programs for which they can sign up. Promising future discounts and rewards in exchange for loyalty, these programs are by now nearly ubiquitous.
Cornell Webinar Recap: Preparing for the Return of Business Meetings, Conferences and Travel: Is High-Tech the New High-Touch? hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.