Article - Enhancing Customer Experience with AI - By Isaac Gerstenzang - AI is ubiquitous these days, but a lot of the attention has been focused on content. I am interested in how different companies are using AI to enhance customer experience and use AI to boost their performance and quality. For example, Amazon is constantly improving their delivery routes by utilizing AI based traffic pattern analysis. How can we use AI to build an intelligent experience engine and ultimately enhance the guest experience? I brought these questions to the Marketing Advisory Board for discussion.
In March, I wrote: Generative AI is rapidly becoming an asset in the hospitality industry. It can quickly help improve efficiency, identify customer trends and preferences, and create an even more personalized experience for guests. To get the full benefit of the new technology, however, hotel companies will need to spend time and money to rethink their business processes and invest in technology solutions.
Article - Demystifying AI: HSMAI s Curate Preview - By Robert A. Gilbert - AI continues to be an opportunity and a bit of an enigma. On November 7th in Long Beach, well give our organizational members an opportunity to take a deep dive into Demystifying AI at HSMAIs Curate.