Florida produce is so good that it isn’t just popular in the Sunshine State, it’s renowned the world over. One key organization that is committed to supporting Florida’s growers is the Florida Fruit & Vegetable Association, which is the state’s leading full-service specialty crop organization.
Since 1943, the FFVA has promoted an array of crops, including vegetables, citrus, tropical fruit, berries, and more, with the mission to enhance Florida’s produce business and foster a competitive environment for producing and marketing these crops.