With the fleeting attention spans of modern audiences, an original comedy idea can be an agency's silver bullet to break through the noise and create lasting impressions.
Kantar's AdReaction study has shown humour as 'The most powerful creative enhancer of receptivity': 'Only 33% of the ads we
The comedian hacks the main frame to share what makes her laugh, including a spectacular Bold and the Beautiful death, Amy Sedaris and 25-step natural makeup looks