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Authentic vibes dry up when whiskey brands outsource

Outsourcing can kill a whiskey brand's aura of authenticity, new research finds. Less tangible features of the company matter, too.

United statesJack danielGlenn carrollPappy van winkleSam adamsJ cameron verhaalBoston beer companyStanford graduate school of businessStanford graduate schoolBuffalo trace

Louisiana Has Second-Fewest Breweries Per Capita

Louisiana Has Second-Fewest Breweries Per Capita
bizneworleans.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizneworleans.com Daily Mail and Mail on Sunday newspapers.

United statesNew orleansParadise parkJacob landryJ cameron verhaalBrewers associationPerfect plain brewing coLouisiana has second fewest breweries perFlight in summer sunlightBiz talksUrban southSecond fewest breweries perWholly rollerLime cucumber gosePerfect plain brewingBranding are essential

Episode 126: The Business of Beer with Jacob Landry and Prof J Cameron Verhaal

Episode 126: The Business of Beer with Jacob Landry and Prof J Cameron Verhaal
bizneworleans.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizneworleans.com Daily Mail and Mail on Sunday newspapers.

United statesJacob landryJ cameron verhaalOrganization scienceTulane university freeman school of businessLouisiana state universityTulane universityJournal of the academy marketing scienceUrban south breweryCameron verhaalTulane university freeman schoolAdministrative science quarterlyStrategic management journalResearch policyOrganization studiesUrban south