When it comes to entertainment on the continent, Nigeria’s status and influence cannot be ignored. From having the second-largest movie industry in the world to the most recognized music with globally known stars like Wizkid and Davido, Nigerian entertainers lead the way as Africa makes its mark in worldwide entertainment.
The country did not achieve its position as Africa’s entertainment powerhouse overnight. It was done gradually with consistent, high-quality output and, more importantly, widespread distribution. MultiChoice Nigeria contributed significantly to this success.
Since its establishment in the 90s, MultiChoice Nigeria has been intentional about producing and distributing locally-sourced content and talent. The change was most evident in the film industry, which had constraints with the distribution of videocassette recorders (VCRs), compact disks (CDs), and digital video disks (DVDs) due to piracy and logistics.