is being stressed because he has to deflate the balls. here s text number two. text number two says i can t wait to give you your needle this week, happy face. mcnally. f tom, make sure it is attached to the needle. watermelons are coming. meaning, they re going to be inflated. text number three says, i have a big needle for you this week. and then mcnally responds, better be surrounded by cash and new kicks meaning sneakers or it s rugby sunday. f tom he says again. i mean, clearly, these two are going back and forth. the one guy calls himself the deflator and they acknowledge that brady is in the loop. i thought when the nfl said more probable than not, that s a civil standard. they frankly could have used the beyond a reasonable doubt standard. your response to those texts are what? those texts can be interpreted another way.
from yabbly to poachable. but the name was just the start. they actually changed the entire company. they shifted from providing a service and product for consumers, to job hunters. it allows employed people to explore new opportunities without revealing their identity. shifting the business or pivoting from consumer advice to job hunting, was a huge change. but it s not as random as it seems, because the core function connecting people with common interests, is still the focus. a pivot is some fundamental assumption about the business is wrong. but, we re going to repurpose some of the work we ve done and try something kind of slightly different, but still has a lot of the dna of the original idea. tom says he and ian actually knew they had to pivot yabbly way back before they got the south by invitation. we just weren t seeing enough traction.
we were getting ready to go to south by and we entered that pitch competition. we did well. two years ago when we first met tom he was polishing the pitch for yabbly his promising new start-up a consumer to consumer advice site. and i am going to go right now. i m tom from yabbly and what i m about to tell you is a 100% true story. tom and his co-founder ian shaffer had just been invited to the prestigious south by southwest accelerator pitch contest held every spring in austin, texas. and they were riding in the fast track. right now, we have the team from yabbly. and yabbly are working on changing the way people shop for products. please give it up for yabbly. i m tom from yabbly. what i m about to tell you is a real story. fast forward two years, and a lot has changed. the current name of the company is poachable. and it wasn t always named that.
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but then when the south by invitation came in we said oh, well, we can t change now, i mean, clearly we re on to something. and well look we re on tv yada yada, right? so it delayed the realization that the core the initial business was flawed. when they returned from austin they finally faced flaws so ugly they considered shutting down the company. you can t continue to nurse something that isn t going to grow, is going to die. your job is to move on to something that is going to grow. tom says his advisers weren t generous with their tough love. he s not afraid to tell you, it s kind of ugly. he s been awesome. that is what you o to your investors, your employees, and to yourself. at some point businesses probably have two options, either fail at what they re trying to do or go and find something new to do. managing director of fell swoop also worked with tom to help him find a way to meet the demands of the marketplace. with a start-up it s all