base. that isn t growth. they increased their revenue? how many times can they increase the company by raising prices. you are going to hit a barrier, a wall that you can t cross. if we want to grow business, that s growing transactions, not just sales per frantransaction let s talk about growing those transactions, getting more people through the door, which is about marketing. we have to get them through the first time. new customer programs are isolated. any should have their own budgets, their own focus. they are external by nature. they can be viral, online, seo based. they could be flags in front of a retail store to draw attention. they could be signage, calls to action in a business. there are a lot of ways to create new customers. it should be its own discipline. the business ownership should put some effort, 30% of their marketing budgets into new customers. in most businesses, if you can increase customer frequency by
they lost 4% of customer base, that isn t growth. but increased revenue. yes, but how many times can they increase the company by raising prices. you re going to hit a barrier, a wall you can t cross. if we want to grow a business, that s growing transactions, not just sales per transaction. got it. then talk about growing those transactions, getting more people through the door which is about marketing. yes, it is. you have to get them through the first time. new customer programs are isolated. they should have their own budget and focus, they re external by nature. they could be viral, they could be online, they could be seo based, could be flags in front of a retail store to draw attention. could be signage, calls for actions in a business. there s a lot of ways to create new customers. and it should be its own discipline. business owner should put some effort and 30% of marketing budget into new customers. other thing that s interesting, in most businesses if you can
the relative advantage of measuring, doing assessments and using them to measure proficiency or to measure growth. thank you, senator, for that question. i think if i m understanding your question correctly around proficiency, i would also correlate it to competency and mastery so that you, each student is measured according to the advancement that they re making in each subject area well, that s growth. that s not proficiencproficienc. so in other words, the growth they re making isn t growth. the proficiency is arbitrary standard if they reached the level, proficiency if they reached a, like, third grade level for reading, et cetera. i m talking about the debate between proficiency and growth. yes. what your thoughts are on that. well, i was just asking to clarify then
this is the subject that has been debated in the education community for years. and i ve advocated growth as the chairman and every member of this committee knows because with proficiency looking back teachers ignore the kids at the top who are not going to fall below proficiency and ignore the kid at the bottom, no matter what they do will never get to proficiency. i ve been an advocate of growth. it surprises me you don t know this issue. mr. chairman, i think this is a good reason for us to have more questions because this is a very important subject, education. our kids education. and i think we re selling our kids short by not being able to have a debate on it. and i didn t know of any rule about this, you know, everyone gets one question and one other senator gets a question. i don t know where that rule comes from. well, i ll tell you where it comes from, senator franken. it comes from the committee
senator lieberman mentioned proficiency in the just reminded me of this when i first got into the senate, 2009, i had a roundtable of principals and one of the principals in minnesota and he said, we think of the nclb test as autopsies. and i knew exactly what he meant because what he was saying is the students take the test in late april, if they re lucky, they get them back in late june. the teachers can t use the results to inform their instruction. so i saw that minnesota, in addition to the nclb test, a lot of schools, a majority of schools, were taking a computer adaptive test. a computer test so you get the results right away and adaptive so that you can measure outside of grade level. and this is brings me to the issue of proficiency which senator cited versus growth. and i would like your views on