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Olfactory Trends : Dare to be greedy
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After two decades under the reign of sticky gourmet perfumes, maltol and sugar overdoses, perfumery is moving towards a healthier approach to ingredients. Perfumers are keeping the flavorful character of fragrances by adding a juicier, more natural touch. Explanations by perfumer Isaac Sinclair
Perfumers are conquering new territories, taking inspiration from fruits, vegetables and refreshing delights that appeal to a new, lighter addiction as part of a health-conscious lifestyle. Wellness and health have become a priority for all generations, including the generation that fully appropriâtes these ideas in a collective and conscientious spirit by adopting the vegan and flexitarian movements.