Founder Frances Shoemack bottles the beauty of her favourite city in her new perfume. Crafting a fragrance designed to capture the essence of a place is no.
Every year in Paris, the Fragrance Innovation Summit brings together key players in the world of fine perfumery (composition houses, brands, manufacturers, packaging suppliers) for a 360° reflection on new solutions for creation, production, marketing, communication and retail.
This special issue aims to complement these exchanges. It allows us to discuss subjects that could not be addressed during the one-day session, but also to lay the foundations for the next edition, on November 28,.
Abel s founder takes a less-is-more approach: “a perfume shouldn’t overwhelm a room and a brand shouldn’t overwhelm the planet. We create with intention, not excess.”