Kerala jewellery brand’s viral ad features the journey of a transperson. Internet loves it
Bhima Jewellery, a brand based in Kerala, released an advertisement that features the journey of a transperson. The video has gone viral on social media.
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Screenshots from video posted on YouTube by Bhima Jewellery.
An advertisement released by a jewellery brand headquartered in Kerala has garnered a big round of applause from the internet for its refreshing concept. Bhima Jewellery, based in Kochi, published their new commercial on YouTube for the campaign ‘Pure as love’ and it features transperson and activist Meera Singhania.
The advert documents the journey of an unshaven boy who transforms into a happy and confident young woman and throughout the process, receives immense love and support from every member of their family. At every juncture of life, the protagonist receives gold jewellery from parents as well as grandparents.