Amanda Morrissey
Dentsu has confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner.
By integrating these two agencies, dentsu brings Vizeumâs media strategy and planning, storytelling, and brand building capabilities together with iProspectâs digital expertise, audience knowledge, and performance mindset.
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Clients will have access to the unique capabilities of both agencies, all from one integrated team leading the new territory of performance-driven brand building by delivering digital-first media strategies underpinned by data and technology at every touchpoint in the consumer journey.
The new iProspect media agency will draw from the broader dentsu capability set, allowing clients the flexibility to seamlessly build bespoke and specialised teams with resources from across the network. Clients will gain access to expansive new audience insights, integrated and more
dentsu dissolves Vizeum under iProspect, new entity to roll out in phases Details 14 January 2021
Dentsu International has folded Vizeum under iProspect, with the new entity led by global president Amanda Morrissey (pictured below), bringing together more than 8,000 media and performance specialists across 93 key global markets. The new agency will be launched through a phased market plan over a three-month period and is targeted to complete by 31 March this year.
While dentsu has yet to iron out the specifics for how the integration will impact its Asia Pacific operations, its spokesperson told
MARKETING-INTERACTIVE that the new iProspect media agency will access the broader dentsu capability set, allowing clients the flexibility to build bespoke and specialised teams with resources from across the network seamlessly .
Creates a new, future-focused, end-to-end global media agency under the iProspect banner.
14 Jan, 2021 - 02:36 PM IST | By indiantelevision.com Team
NEW DELHI: As part of dentsu International s streamlining efforts, the agency network will integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner.
By integrating this two award-winning agencies, dentsu brings Vizeum’s media strategy and planning, storytelling, and brand-building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset.
The new iProspect entity will be led by global president Amanda Morrissey, bringing together more than 8,000 media and performance specialists across 93 key global markets. The new agency will now be launched through a phased market plan over a three-month period with a target completion date of 31 March 2021.
Dentsu is merging Vizeum into iProspect
Tokyo based ad giant Dentsu will fold media agency Vizeum within performance marketing specialists iProspect to forge a “future-focused, end-to-end global media agency”.
The integration will use Vizeum’s media strategy and planning, storytelling, and brand-building capabilities with iProspect’s digital expertise, audience knowledge, and performance mindset to provide clients with access to the best of both worlds.
What does it mean?
A newly enlarged iProspect will draw on Dentsu s full firepower to furnish clients with specialised teams able to draw upon the full resources of the Japanese powerhouse.
The client offer will be further bolstered by access to new audience insights, integrated strategies and enhanced planning & activation to steal a march on their rivals.
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