Dentsu is merging Vizeum into iProspect
Tokyo based ad giant Dentsu will fold media agency Vizeum within performance marketing specialists iProspect to forge a “future-focused, end-to-end global media agency”.
The integration will use Vizeum’s media strategy and planning, storytelling, and brand-building capabilities with iProspect’s digital expertise, audience knowledge, and performance mindset to provide clients with access to the best of both worlds.
What does it mean?
A newly enlarged iProspect will draw on Dentsu s full firepower to furnish clients with specialised teams able to draw upon the full resources of the Japanese powerhouse.
The client offer will be further bolstered by access to new audience insights, integrated strategies and enhanced planning & activation to steal a march on their rivals.